Visa signs Brahim Diaz for TotalEnergies CAF AFCON Morocco 2025, in partnership with BANK OF AFRICA
Casablanca, Morocco, October 2, 2025 — Visa (NYSE: V), a global leader in digital payments, and long-standing supporter of African football, today announced the signing of Morocco national team and Real Madrid star Brahim Diaz as its newest brand ambassador. The announcement comes just weeks before the highly anticipated Total Energies CAF AFCON, Morocco 2025, where Visa serves as the official Payment Partner.
A rising star in world football, the midfielder is celebrated for his creativity, agility and relentless drive on the pitch. As part of this partnership, Brahim Diaz will team up with Visa and BANK OF AFRICA to bring fans closer to the game through exclusive content, promotions, and community-led initiatives during TotalEnergies CAF AFCON, Morocco 2025.
“I’m incredibly proud and honored to partner with such an iconic global brand as Visa. I’m also pleased to see the support of BANK OF AFRICA, as part of this exciting journey. Football is all about passion, connectivity, and aiming for excellence Visa and its partners embodies these same values by connecting people globally through seamless, secure payments” said Brahim Diaz, the Moroccan Football Star. “I look forward to working together to bring the excitement of the game to fans and inspire the next generation in Morocco and beyond.”
Tarek Abdalla, Senior Vice President and Chief Marketing Officer for the Central and Eastern Europe, Middle East and Africa (CEMEA) region at Visa said "Football is more than a game — it’s a global language that unites communities, fuels dreams, and drives progress. At Visa, we believe in the power of football to inspire and connect, and we’re proud to welcome Brahim Diaz to the Visa family as we celebrate Africa’s biggest football tournament. Together with BANK OF AFRICA, we’re championing progress on and off the pitch — showcasing how Visa enables seamless, secure transactions that move the world forward, just like the beautiful game itself."
Khalid Nasr, Executive General Manager responsible for Morocco & CIB of BANK OF AFRICA, commented: “This exciting new collaboration between BANK OF AFRICA and Visa underscores our joint commitment to leveraging the passion of football — particularly by partnering with an admired star like Brahim Diaz — to promote financial inclusion and digital payment innovation in Morocco. BANK OF AFRICA, with its extensive network and customer base, will play a key role in delivering unique fan experiences and benefits during the upcoming competition to be hosted in our country.”
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About BANK OF AFRICA
BANK OF AFRICA, a leading pan-African financial group, is dedicated to promoting and developing intra-African and global investment opportunities. Leader in banking and financial services in Morocco and internationally, BANK OF AFRICA group is committed to cultivating a dynamic, resilient, and inclusive African economy through its presence in 32 countries around the world and nearly 2,000 points of sale. The group serves more than 6.6 million customers worldwide, positioning itself as a facilitator and an important link for economic exchanges between Africa and other continents, particularly recognized for its expertise in trade finance products and solutions.
For more information about BANK OF AFRICA, follow us on bankofafrica.ma or our social media platforms Facebook, X, LinkedIn, Instagram, TikTok and YouTube
Media Contact
Salah El Housni,
Corp comms manager
[email protected]